The work
Four directions.
No house style.
Every brief gets classified into one of four aesthetic languages. Nothing in between — no hybrid directions, no default template. If a brief doesn't fit, the studio declines.
Brutalist
Raw. Loud. Anti-template.
For fashion labels, creative agencies, and brands that refuse to soften their edges. Typography at uncomfortable scale. Concrete and void. Nothing decorative — every element earns its place through weight.
brutalistwebsites.com · Balenciaga · Helmut Lang
Post-Internet
Y2K. Digital maximalist. Alive.
For AI startups, creator tools, and Gen Z brands that live on the screen. Kinetic type, precise grids, and the energy of a terminal that never turns off. Reference-saturated but never nostalgic.
DIA Studio · Nike SNKRS · early Google
Soft Editorial
Warm. Quiet luxury. Slow.
For premium DTC, wellness, and hospitality. The editorial restraint of Aesop or Loro Piana — warmth without sentimentality. Every image commissioned-feeling. No filler copy.
Aesop · Apartamento · Cereal Magazine
Swiss Editorial
Precise. Grid-locked. Restrained.
For B2B SaaS, fintech, and consultancies that need credibility without decoration. Clean hierarchy, disciplined whitespace, honest color. Boringness is a bug — restraint is not the same.
Linear.app · Bloomberg · Stripe Press
In production
Your brief belongs in one of these directions —
or it doesn't belong here.